Samsung Electronics to Integrate Innovative Flash-Based Active Idle Screens to Provide Fun and Interactive Mobile Environment across Mobile Handsets in the Global Market Adobe Systems Incorporated (NASDAQ: ADBE) and Samsung Electronics today announced the release of Samsung’s ‘uGo’ active home screen based on Adobe Flash Lite™ 2 technology. Jointly developed by Adobe and Samsung, uGo will be integrated across Samsung’s next generation Ultra Edition mobile phones, beginning with the flagship SGH-D900. The Flash-enabled Ultra Edition 12.9 (SGH-D900) will reflect a subscriber’s physical location, time and other environments. With the ‘uGo’ active home screen, which is applied for idle screens and dialer application, the mobile phone automatically updates critical information – including country, time, and network signal – when a user is traveling. It also presents creative content when displaying event notification pop-ups, such as new messages, missed calls and schedule alarms. The idle screen features an iconic landmark that represents the country a subscriber is currently in.
For example, while in France the home screen showcases the Arch de Triumphe and while in Germany it shows the famous Neuschwanstein Castle. Similarly, the home screen features a blue sky to indicate daytime and stars to indicate nighttime. Text message notification also reflects the time of day that the message was sent – during daylight hours a text message notification appears as a jet stream, while in the evening the message alert appears as fireworks. Another dynamic element includes a cloudy sky to alert the user to a weak reception signal. “Utilizing Adobe’s Flash Lite 2, the Samsung Ultra Edition 12.9 (SGH-D900) user interface offers customers an engaging, elegant and more human experience, reflecting the mobile phone’s integral role in our connected world,” said Al Ramadan, senior vice president, Mobile and Device Solutions at Adobe. “Adobe’s ability to deliver creative and user friendly UIs is a critical differentiator for leading device makers and Samsung’s uGo showcases the new approach.” “Adobe’s mobile solutions enabled Samsung to design a user-friendly mobile phone interface that we believe will further strengthen the appeal of Samsung’s state-of-the-art mobile devices,” said Jihong Yoon, senior vice president, Mobile Design Team at Samsung Electronics. “Samsung’s new approach for user interface design will provide customers with emotional attachment through fun, interactive, and easy to use mobile phones.” ‘uGo’ is an extension of Adobe’s award winning Flash technology specifically developed for mobile phones and consumer electronics devices. Flash Lite dramatically accelerates the delivery of rich content and browsing, and customized user interfaces. Designers and developers world wide now have a new level of expressiveness, efficiency and interactivity for content creation. For more information on Flash for mobile and consumer products, visit www.adobe.com/mobile.
About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .
About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
About Thai Samsung Electronics Thai Samsung Electronics Co., Ltd. is the leader in consumer electronics, IT, and mobile phone market. In 2005, the company achieves sales of over Baht 15.8 billion with the majority of market share in Projection TV, Plasma TV, Flat screen TV, LCD monitor, computer monitor, refrigerator – both side-by-side and two-door, The company currently employ about 2,400 people for its Bangkok office, Bangkok and provincial service centers, and factory in Cholburi, which consist of three main business units: Digital Appliance Business, Digital Media Business, and Telecommunication Network Business. For more information, please visit www.samsung.com/th 2006 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Macromedia and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
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